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Yes!: 50 Scientifically Proven Ways to Be Persuasive

By Robert B. Cialdini

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Influence and Persuasion (HBR Emotional Intelligence Series)

By Robert B. Cialdini

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Robert B. Cialdini is a psychologist whose work focuses on understanding persuasion and influence. His landmark book "Influence" examines the principles that guide human behaviour and decision-making—reciprocity, commitment, social proof, authority, liking, and scarcity. His research-backed approach explains why people say yes and how these principles operate in everyday interactions and marketing. Cialdini's writing appeals to those seeking to understand the mechanisms of persuasion, whether as consumers trying to recognise manipulation or professionals seeking ethical influence strategies.

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Lowest ever: USD 6.90